Indians love non-veg meals, and over the years, preferences have expanded beyond traditional non-veg curries. Today, Indian consumers are heavily experimenting with their diets, consuming everything from prosciutto to salami and ham. According to government data, India produces approximately 5.3 million MT of Meat and 75 billion eggs every year. The market is growing exponentially and cold cuts are being heavily adopted by Indian consumers. There are a number of factors behind the rising popularity of cold cuts and deli meat in the Indian market. One of them is the wide availability of non-veg online stores that provide high-quality, fresh non-veg home delivery. In this blog, we are going to focus on the top 3 trends obtaining in the Indian cold cuts and delhi meat market.
1. An increased focus on quality and ingredients
Indian consumers these days are willing to pay more for high-quality food ingredients & quality, instead of cheap meats. One of the reasons behind such a mindset change is the ever-growing health awareness. This has resulted in higher demand for natural & healthy cuts that are certified to be free of hormones & antibiotics. Whether it's sausages or ham, people are constantly on the lookout for high-quality stuff. Furthermore, meat-based food producers are doing everything possible to differentiate their meats in order to tap into the consumers’ evolving palates. Today, people can search for “raw non-veg home delivery near me” and get a wide range of high-quality non-veg options online.
2. Consumers have become avid label readers
Gone are the days when people used to visit raw non-veg shops and buy available products without any reservations. There were no labels to confirm the nutritional value of the products. All this has changed, thanks to the emergence of non veg online stores. Shoppers can now order cold cuts online after going through the “product description” to ascertain quality, a feature that promotes brand transparency. Non veg online orders give Indian consumers access to products that are free of artificial ingredients and rich in natural goodness.
3. Health-consciousness is at its peak
Let’s be honest! Ever since the outbreak of the COVID-19 pandemic, most people have begun to appreciate the importance of maintaining good hygiene and health. People have become more health-conscious over time, which has led to a significant change in how they approach meat shopping. Consumers now understand that the fewer the artificial ingredients in their meat, the better the quality along with health and wellness benefits. Millennials are now choosing brands that are not only authentic but also socially responsible and charitable. A sense of contribution to society is a major game-changer in the Indian cold cuts and delhi meat market.
The Final word
When looking to do your grocery shopping or order cold cuts online, you can simply search the web for “raw non veg shop near me”. This gives you access to leading online grocery shopping stores such as Le Marche. You get fresh non-veg home delivery on a range of premium quality options. To start ordering non-veg online at Le Marche, sign up for a free membership account using your mobile number. To get answers to all your questions about online grocery shopping, call 011-49789424/25 or email [email protected]. You can also fill out our contact form.